Our blog with news and insights from the team
Book Review: HBR's 10 Must Reads 2026
A few weeks ago Andrew was in Gatwick Airport killing time and looking for inspiration so he picked up a copy of HBR's 10 Must Reads 2026. Here’s his top take-aways in the form of three techniques featured in the book.
Brand strategy: a really really simple approach
Some consultants will tell you that there’s a proper way to write a brand strategy and it needs things like a vision, a mission statement and values. What really matters is to have a single guiding principle.