
Our blog with news and insights from the team

Abundance and the UK Cultural Sector: Rethinking the Future of Arts and Culture
Apparently Abundance: How We Build a Better Future by Ezra Klein and Derek Thompson is all the rage in Whitehall right now so I thought I’d better see what all the fuss is about.

Tangram celebrates four new projects
Tangram celebrates four new projects including collaborations with Torbay Council, Creative Newham, Brent Giving, and the Greater London Authority, focusing on audience development, cultural strategy, and community impact.

Book review: Playing to Win
I’m a sucker for a strategy framework. So when I heard about A.G. Lafley and Roger Martin's “Strategic Choice Cascade” I jumped at the chance to listen to the audio book of "Playing to Win: How Strategy Really Works."

The Tangram Guide to Arts and Culture Brands Part 1: Visitor Attractions
Welcome to the first instalment of Tangram’s guide to arts and culture brands. We kick off looking at the top 20 Association of Leading Visitor Attractions (ALVA) venues.

To statue or not to statue? Rethinking how we memorialise historic figures
As the public weighs in on the Queen Elizabeth II memorial designs, we ask a bigger question: should remembrance look like a statue or something more reflective of the times?

Brand strategy: a really really simple approach
Some consultants will tell you that there’s a proper way to write a brand strategy and it needs things like a vision, a mission statement and values. What really matters is to have a single guiding principle.

Behind the Tangram name and design
At Tangram we take design seriously so we thought we’d share the thinking behind our name and our visual identity.