Tangram Essentials

Welcome to Tangram Essentials, a series of practical how-to guides covering everything you need to know about arts, culture and placemaking. We understand the unique challenges and exciting opportunities within these sectors, and Tangram Essentials is designed to provide you with the knowledge and tools you need to succeed especially if you’re early in your career.

What you’ll find

Our expertly crafted guides cover a wide spectrum of essential topics, offering invaluable insights and actionable advice. From navigating funding landscapes and developing compelling programmes to mastering community engagement and implementing effective placemaking strategies, Tangram Essentials is your trusted companion.

Our approach

Each guide in the Tangram Essentials series is carefully edited by experienced members of the Tangram team, bringing their collective expertise and industry knowledge to the forefront. To enhance the depth and breadth of our content, we have used generative AI in the writing process, but every single word has been checked by a human. Our aim is to create guides that are both authoritative and accessible, providing you with well-rounded and informative resources.

Stay connected

We will continuously expand our library of resources. We encourage you to check this page regularly for new additions and updates, ensuring you always have access to the latest best practices and evolving industry trends. Sign up to our newsletter for news.

Find out more about Tangram’s services that can support you and your team here.

Positioning
Purpose Katie Balcombe Purpose Katie Balcombe

Positioning

You have a powerful mission, incredible programming and a dedicated team, but how do you ensure the right people know who you are and why you matter? This is where strategic positioning comes in.

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Brand strategy
Purpose Katie Balcombe Purpose Katie Balcombe

Brand strategy

In the vibrant and often crowded arts and culture sector, a strong brand goes beyond a logo. It’s how you articulate your purpose, connect with audiences and build a sustainable future.

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Brand
Purpose Katie Balcombe Purpose Katie Balcombe

Brand

In any sector, a strong brand is more than just a logo or a colour scheme, it’s the very essence of your organisation. It’s the story you tell, the promise you make and the connection you forge with your audience, funders and community.

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